Life has become partly digital. In a world where technology is so rampant, you might be comfortable using your phone for everything. You might even have appliances that function like a smartphone-such as smart fridges or thermostats.
In The Age of Surveillance Capitalism, Shoshana Zuboff tackles technology through a different lens. Beyond the praises for developments, new devices have an added layer of surveillance. Zuboff does not shy away from these discussions in her book.
The Age of Surveillance Capitalism Summary
The Age of Surveillance Capitalism delves into so many facets of technology. Zuboff does such a good job putting the facts in one place. This The Age of Surveillance Capitalism summary will not be able to cover them all.
For instance, Zuboff discusses how data is extracted from users. You might not notice it, but it happens from the same devices you make texts or calls on. The transparency is too much, and this book lets you know about it.
Zuboff tells us that lightning-fast search results, instant calls, and other benefits have a cost. She describes this as “surveillance capitalism.” This is the main topic of the book.
The writer talks about how companies use people’s ignorance against them. You will see how many corporations and institutions harness data from the most mundane tasks and applications.
But although people like you are unaware of the specifics, some are speaking out. Many parts of the book delve into this. Some people are waking up and seeking alternatives from the digital world.
First-hand accounts
Zuboff knows what she writes about. She has a long history of being critical about business practices. Her previous works delved into the effects that corporate meddling has on people.
The Age of Surveillance Capitalism is not a departure. Instead, it zeroes into a very delicate subject matter.
She used accounts and narratives from employees about their data. These people’s lives were put on blast after their private information leaked. In the digital world, veryone is exposed to these dangers.
Seemingly harmless
Even though some digital activities seem harmless, you might just be tricked. Zuboff talks about mobile games and the way they track data. She even discusses restaurants and other companies that use applications for their services.
The efficiency of these apps is what made Zuboff criticize them. She channels other academics like BF Skinner. The use of operant conditioning to explain many topics is done masterfully, too.
You will find that the use of conditioning is done subtly. If surveillance was reserved for enemies back then, now is a different case. You and the people around you have become the targets.
It might not be something that endangers you right away, but it exposes you to so many potential harms.
Zuboff leaves you rethinking the way you use everyday items. Corporations could be watching your every move, and you might not know it.
The chilling effects
The writer does not shy away from showing the disturbing effects of surveillance. People are meant to use tools to live easier. Instead, you are now a part of an algorithm.
The book shows that human behavior can be controlled without you knowing. Your actions become predictable for companies that want to earn more.
Gone are the days of individual decisions, choosing from available options. People now have to select things that seem “tailored” to them.
Without knowing it, your purchases might not be very informed. If you want to change these things, this book can give you some awareness.
Who Should read The Age of Surveillance Capitalism?
Everyone can benefit from reading this book. Zuboff’s writing is very straightforward. It does not mask the harms of surveillance capitalism.
You might be in denial of some of the things first. After all, it can be unbelievable to know that your favorite café is spying on you.
If you find yourself too dependent on social media, this book might be a lot to take in. You may choose to go about your life without knowing these things.
But the data and narratives on the book put everything in the open. Everyone can use the information in it to become more vigilant.
Is The Age of Surveillance Capitalism Satisfying to Read?
This book is done masterfully. Everything is researched well-and Zuboff tries her best to clarify all her points. The analysis is also very well-researched. Nothing in the book seems made up, and people who want an insightful read will enjoy it.
It also reads like a documentary. But instead of videos, it is the text that lays out the information for you.
Should You Read The Age of Surveillance Capitalism?
If there is a list of essential books for social media users, this should be included. Surveillance capitalism is rampant, and people should be more aware of its effects. After all, who does not own a smartphone these days?
Zuboff pulls all the stops in making sure readers will become wiser when they finish the book. Each section is intelligent but not overwhelming. The terms used are carefully explained, making it easy to follow.
Anyone who reads this book will be satisfied. The eye-opening effect it has on audiences should be present in every non-fiction read. In all its glory, the book should be read from start to finish.
Summary and Review: Age of Surveillance Capitalism
The Age of Surveillance Capitalism is a very enlightening read. Even if you do not know some of the more academic concepts, there is something to be absorbed. Readers who want to learn more about what goes on behind their phones will be more than satisfied.
At its core, Zuboff’s book is not a tell-all. Instead, it is a work that is accessible to anyone. In a world where human invention controls humans, this is a good thing. We need books that enlighten us, even if the truths are a bit overwhelming to learn about.
If you want a thought-provoking read, this is a book to watch. Capitalism has long been a problem. Many of us are not aware of its effects, and at least, this book is a step in the right direction.
