<\/span><\/h3>\nBefore going into these points, it is good to explain that this book was written in 2013. The concepts are still viable and useful, but the platforms may change in the future. This first point kind of speaks for itself, if you are not on social media and identifying content and platforms, you will lose. Currently, there are more phones in the U.S than people, and more than 70% of them are on social media platforms.<\/p>\n
While some books may explain that conquering one platform is necessary to move to the next, Gary takes an early adopter approach to all media. A great example he gives in this book was Snapchat. At the time, the criticism for Snapchat was that it was largely used by young teenagers to send short text messages with pictures. when Snapchat came out with ads, Gary was one of the first big players to jump in.<\/p>\n
When someone would ask ‘what are fifteen-year-olds gonna buy from you?” he answered, “everyone will be on here of all ages”. Gary also says, in a very rudimentary way, that even middle-aged masculine men text to heart and kiss emojis, painting the picture that everyone out here, regardless of age, is on social media.<\/p>\n
To give a more recent example, Gary was one of the first to jump into NFTs and the metaverse. the switch to “Web 3.0” will be one of his focuses, and he may make a book about it at some point.<\/p>\n
<\/span>Give, Give, Give, Close<\/span><\/h3>\nNo one wants to be sold, but everyone wants to buy. Humans have a consumer mindset, we want to trade our resources for things that we need, mainly your time and your money. Why would you want to pay for a product or service that doesn’t even engage your time and attention, to begin with? In this informed age, everyone is intelligent to scams, frauds, and the honeyed words of salespersons. There is a unique shift here, the brands that will win give ten or even twenty times more than their perceived value.<\/p>\n
This does not mean establishing a quid-pro-quo to every transaction and sending everyone a signed jersey – this can come in the way of content. The headline here explains the title of the book: Jab, Jab, Jab, Right Hook is a fighting sequence, where you test your opponent’s defenses three times before finding their weak spot, and going in for the hook, which is a finishing strike.<\/p>\n
Although this is a rather aggressive idiom to a more generous message, always give before you get. If you are selling a service, such as a diet plan, always provide free content for your viewer base. provide nutritional tips, general weight loss plan, challenges, and accountability tips before asking for a small investment in your customized consultations. At that point, the user has been consuming your content and will be hooked on its results.<\/p>\n
<\/span>Instagram: The Media Hub<\/span><\/h3>\nIn a famous Gary V quote “Content is king, context is god” he explains the secret to content with three tips, it cannot be bothersome or invasive, it must provide value without asking anything in return, and it must make sense within the platform that it’s on. I<\/p>\n
n 2013 when this was written, Facebook was still extremely popular, with Instagram on a hot rise from its inception in 2008. Although now Instagram contends with TikTok for the rising start category, it is still a platform where posts and videos speak volumes to everyone of all ages. Both organic and paid marketing yields a good return here.<\/p>\n
Instagram has hundreds of millions of users and is extremely easy to use. Twitter, for example, is a platform for opinions. It is about sparking debate and posting trending things to further fuel the fire. Facebook is seen more as sharing photo albums and creating groups about topics.<\/p>\n
But Instagram was made for promotion. There is a reason why other platforms seem to have their niche, yet Instagram attracts influencers. Everyone on Instagram aims for or at least has thought about, having an influential page and monetizing it.<\/p>\n
With the ability to tag different brands, edit your photos and videos, and amass a following around the same interest, all with a post and a trending hashtag, Instagram is still a heavy hitter for personal brands.<\/p>\n