The Tipping Point<\/em> covers interesting aspects of human psychology. It reconciles them with concepts that can be used in marketing and business.<\/p>\nBusinessmen and budding entrepreneurs can also use their learnings from the book to make subtle changes. Many of the ideas in the book can be used to create sustainable business plans.<\/p>\n
All of these concepts are discussed in a simple way. Since they are easy to understand, readers have gone back to the book over and over.<\/p>\n
But if you are the type that wants something more in-depth and academic, you might be better off looking elsewhere. The simplicity leaves a lot to be desired for those who already have a baseline knowledge of messaging.<\/p>\n
The book is targeted at those that want to take advantage of the “word of mouth.” And these people are likely the ones who have never encountered the topic this way before.<\/p>\n
Still, if you are here for an introduction to the topic, you will be satisfied. At its core, the book is about change. People want to understand how others think, and this fulfills that premise.<\/p>\n
You will also find yourself evaluating your actions. It is quite fun to theorize if you are a maven, connector, or salesman. You can also pass on the knowledge to others, helping them look at society from a more objective point of view.<\/p>\n
Overall, the book is a solid read. It is recommended for anyone who finds social trends intriguing. We often stick to what is presented in status quo but do not ask how things end up the way they do.<\/p>\n
This book holds the answers, even if the presentation is quite simple. In all its glory, The Tipping Point <\/em>is a compelling look at how people’s behavior changes with new ideas and products.<\/p>\n","protected":false},"excerpt":{"rendered":"If you are someone working in psychology or marketing, then you have probably heard of The Tipping Point. Written by Malcolm Gladwell, this famous book focuses on how ideas propagate in society. This The Tipping Point summary should give you an idea of what to expect from this book. The author studied trends for years. … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":6,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/bestsellersummary.com\/wp-json\/wp\/v2\/pages\/616"}],"collection":[{"href":"https:\/\/bestsellersummary.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bestsellersummary.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bestsellersummary.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestsellersummary.com\/wp-json\/wp\/v2\/comments?post=616"}],"version-history":[{"count":0,"href":"https:\/\/bestsellersummary.com\/wp-json\/wp\/v2\/pages\/616\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bestsellersummary.com\/wp-json\/wp\/v2\/pages\/6"}],"wp:attachment":[{"href":"https:\/\/bestsellersummary.com\/wp-json\/wp\/v2\/media?parent=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}