<\/span><\/h3>\nZuboff knows what she writes about. She has a long history of being critical about business practices. Her previous works delved into the effects that corporate meddling has on people.<\/p>\n
The Age of Surveillance Capitalism<\/em> is not a departure. Instead, it zeroes into a very delicate subject matter.<\/p>\nShe used accounts and narratives from employees about their data. These people’s lives were put on blast after their private information leaked. In the digital world, veryone is exposed to these dangers.<\/p>\n
<\/span>Seemingly harmless<\/em><\/span><\/h3>\nEven though some digital activities seem harmless, you might just be tricked. Zuboff talks about mobile games and the way they track data. She even discusses restaurants and other companies that use applications for their services.<\/p>\n
The efficiency of these apps is what made Zuboff criticize them. She channels other academics like BF Skinner. The use of operant conditioning to explain many topics is done masterfully, too.<\/p>\n
You will find that the use of conditioning is done subtly. If surveillance was reserved for enemies back then, now is a different case. You and the people around you have become the targets.<\/p>\n
It might not be something that endangers you right away, but it exposes you to so many potential harms.<\/p>\n
Zuboff leaves you rethinking the way you use everyday items. Corporations could be watching your every move, and you might not know it.<\/p>\n
<\/span>The chilling effects<\/em><\/span><\/h3>\nThe writer does not shy away from showing the disturbing effects of surveillance. People are meant to use tools to live easier. Instead, you are now a part of an algorithm.<\/p>\n
The book shows that human behavior can be controlled without you knowing. Your actions become predictable for companies that want to earn more.<\/p>\n
Gone are the days of individual decisions, choosing from available options. People now have to select things that seem “tailored” to them.<\/p>\n
Without knowing it, your purchases might not be very informed. If you want to change these things, this book can give you some awareness.<\/p>\n
<\/span>Who Should read T<\/strong>he Age of Surveillance Capitalism?<\/strong><\/span><\/h2>\nEveryone can benefit from reading this book. Zuboff’s writing is very straightforward. It does not mask the harms of surveillance capitalism.<\/p>\n
You might be in denial of some of the things first. After all, it can be unbelievable to know that your favorite café is spying on you.<\/p>\n
If you find yourself too dependent on social media, this book might be a lot to take in. You may choose to go about your life without knowing these things.<\/p>\n
But the data and narratives on the book put everything in the open. Everyone can use the information in it to become more vigilant.<\/p>\n
<\/span>Is The Age of Surveillance Capitalism<\/em> Satisfying to Read?<\/strong><\/span><\/h2>\nThis book is done masterfully. Everything is researched well-and Zuboff tries her best to clarify all her points. The analysis is also very well-researched. Nothing in the book seems made up, and people who want an insightful read will enjoy it.<\/p>\n
It also reads like a documentary. But instead of videos, it is the text that lays out the information for you.<\/p>\n