<\/span>Main ideas from The 22 Immutable Laws of Marketing<\/span><\/h2>\nThe 22 Immutable Laws of Marketing summary brings out the most important ideas in the book. While each of these laws is equally important, the book can be summarized into three main concepts:<\/p>\n
<\/span>Law #1 – It’s better to be first than it is to be better<\/span><\/h3>\nInstead of competing with other brands, you should focus on being the first brand to come out with a product.<\/p>\n
Creating a unique brand name is just as important as being the first to market your product. To be successful, you must have a unique brand name that makes it easy for your customers to remember.<\/p>\n
The easier your product is to remember, the more likely customers are to purchase it.<\/p>\n
Before creating a new product, you need to know if there is an opportunity for success in that particular market. Figure out what your audience likes first, and then focus on being first to give it to them.<\/p>\n
<\/span>Law #2 – A message that is communicated is a message that is believed<\/span><\/h3>\nCustomers are more likely to buy your product if they have already heard about it. This is why celebrities are endorsing certain products nowadays. They have a large crowd following them on social media that quickly spread the word for brands.<\/p>\n
You need to tell customers what you can offer them instead of letting them figure it out independently.<\/p>\n
Customers should see your product in person before they buy it because there are some things that still cannot be categorized on an online shopping website.<\/p>\n
<\/span>Law #3 – The power of the new must be greater than the power of the old<\/span><\/h3>\nCompanies must always be on top of their game when it comes to innovation. If one product fails, don’t give up! Keep trying until you develop a product that will change your industry.<\/p>\n
New ideas are powerful because they help keep existing customers satisfied and attract new customers over time. New ideas need to be exciting and different because that is what gives them power. You can’t just create a new idea for the sake of it; you have to make sure your customers will like it.<\/p>\n
It’s okay to experiment with old ideas as long as you back it up by creating something innovative at the same time.<\/p>\n
You shouldn’t let your competition determine what you do next. If they launch a similar product, then take advantage of their investment. The more money they invest in their product, the less likely they will try and compete with you in that market again.<\/p>\n
<\/span>Who should read vs. who shouldn’t read The 22 Immutable Laws of Marketing ?<\/span><\/h2>\nThe book is a valuable resource that will help you with any marketing decision you need to make. It’s a good book for beginners and people in the industry for a while. It covers a wide range of topics, so you will find something in this book that applies to your current situation.<\/p>\n
It’s an excellent gift to give to someone who wants to improve their marketing skills.<\/p>\n
While some people may find this book useful in regards to business, it is not for everyone. If you are looking for something less theoretical, then this would not be the right fit for you. This book requires rigorous research on your end, which will result in a better understanding of consumer behavior and why certain things work when marketing your product.<\/p>\n