<\/span><\/h3>\nOne of the most important sections of this book is the 7 principles that Gary lists to be the most important points to remember when building a social media presence. Gary has not changed who he is since he was a teenager, and most of his following are appreciative of that. Gary will always be unapologetically himself, and here’s how he builds his social media presence:<\/p>\n
Attention<\/strong>: Social media changes very quickly, and so do various fads and trends. It is important to show up everyday and pay attention to what is trending and what isn’t and to need be scared to adapt. Facebook, which was at one point the only social media site worth mentioning has now become slow growth compared to giants like Instagram and TikTok.<\/p>\nWork<\/strong>: Gary lauds himself on being the hardest worker in the room. Gary’s philosophy is that you should never consider yourself above any task and should be able to perform even the dirty work. Put in the time and the work.<\/p>\nSpeed<\/strong>: Gary has a saying, have patience in the long term, but act quickly in the short term. This means that you should show up every day, put in the work and make decisions quickly.<\/p>\nPatience<\/strong>: To complement the above point, patience is something that we should have, but not in the traditional sense. Many people wait for their life to change, without knowing that it will only change if they put in the work. Have patience only when you are already working every day to get there.<\/p>\nPassion<\/strong>: this section is more about optimism. The term passion describes someone that has a burning desire for something yet that is not enough. You must optimistically communicate it and be generous with giving. No one wants to hear about anything if you’re complaining.<\/p>\nAuthenticity<\/strong>: One of the biggest take-aways from Gary is that you should always be unapologetically you. Never change your foundation and your being because you will never be happy. Always be transparent about who you are and what you desire.<\/p>\nIntent<\/strong>: Go beyond the money. Focusing on making money will be a hard road to success. Focus on giving and teaching and you will be paid back exponentially.<\/p>\n<\/span>Don’t Focus On Content, Focus On The Journey<\/span><\/h3>\nThe problem with social media and content creation is that we always second guess ourselves, or that impostor syndrome strikes and is sometimes crippling. There is no such thing as the perfect content. In 2019, Instagram page @world_record_egg started a page with the sole purpose to surpass influencer Kylie Jenner with a picture of one ordinary egg. It reached 18 million at the time and beat the world record.<\/p>\n
This is proof that posting anything with intent and desire and documenting your journey to success and your personal brand will eventually lead you to success. Remember to give before you receive.<\/p>\n