<\/span><\/h3>\nA natural segway from the above point becomes identifying the difference between a hobby and a (passionate) business. The key difference is someone’s willingness to pay. the only difference between the words “amateur” and “professional” is the latter has received payment for their service while the amateur has not. Ask yourself if you are prepared to take your hobby to the next level and envision what that entails, when that is done, you can move on to starting a business.<\/p>\n
After this is decided, start a “microbusiness” identifying income sources and costs, as well as funding opportunities.<\/p>\n
Luckily, the book speaks about startups that can be done for $100 or less, and if your idea costs more, crowdfunding campaigns such as Kickstarter and GoFundMe can be a great way to take pre-orders and market testing before a product-centered business once an MVP has been complete.<\/p>\n
At first, your income and costs are dependants on your ability to work hard and make strategic choices and partnerships. When first starting, a proven way of getting clients and customers is to provide a free demonstration of your ability, as well as ask larger partners if they have any contracts available that are too small or time-consuming for them to take.<\/p>\n
When considering your costs, regardless of what gurus say, you do not need anything fancy, such as a stunning website, flashy business cards, and other extra fluff. Anything that is not a direct sales activity in the beginning stages should be tabled for later.<\/p>\n
<\/span>Be Lean; Act More, Plan Less<\/span><\/h3>\nChris’ method closely resembles that of the popular “Lean” business strategy that aims to fail as fast as possible. Designing an MVP (minimal viable product) or your product or service description is necessary but should be taken to market as fast as possible for market research.<\/p>\n
When communicating to clients, focus on a statement for your services that can be summarized in one sentence. There are only three things that are needed to be said for effectiveness: What solution do you provide, the target customer, the cost, and the method of payment. An example is below:<\/p>\n
“I generate 50 more effective leads for roof contractors monthly for $1500 via e-transfer”<\/p>\n
Be aggressive in your SMART goals and targets, and cut down on social media and “friendly” advice. Everyone will always give their opinion around you and what you should be doing. Unless you have chosen a dedicated mentor, focus on your business and do not compare yourself to anyone else or listen to unsolicited advice.<\/p>\n