<\/span><\/h3>\nSinek highlights the importance of folks in a leadership role recognizing the need to belong. Despite race, gender, sexual orientation, background, etc, every individual feels the need to belong.<\/p>\n
This means that every employee or coworker you have, share this same commonality. We all want to feel heard and accepted while being amongst people that share our attitudes and values in life.<\/p>\n
Because of this, Sinek shares the importance of creating an accepting workplace environment, where every person’s need to belong is satisfied. If someone genuinely feels that they do not belong to your organization, then they will not be committing their best efforts while working. Comradery allows for a greater sense of purpose, which will contribute to a larger productivity yield.<\/p>\n
<\/span>Properly Communicate Your ‘WHY’<\/strong><\/span><\/h3>\nThis may be the most crucial concept discussed in this book. Sinek explains that far too many businesses and companies discuss what task employees should be doing, and how exactly they should go about accomplishing it. He says that instead, these employers should be explaining why it is employees are required to complete said task.<\/p>\n
Instilling the overall purpose or cause of your business in your employees is an important task. It allows workers to have a greater understanding as to who they are working for and what exactly they provide. This will, in turn, inspire workers to help accomplish the tasks of the company.<\/p>\n
<\/span>Always Be Open and Charismatic<\/strong><\/span><\/h3>\nThis concept again, calls on leaders to put forth a greater effort in the intricate relationships they hold with their employees. Not in an extremely personal sense, but managers or owners need to maintain an open relationship with their employees. This is so workers can feel comfortable voicing their opinions or concerns.<\/p>\n
A communicative workplace makes for happy and productive employees, who aren’t secretly angered over the fact that they feel unheard or unimportant.<\/p>\n
Sinek also notes the importance of being a charismatic leader. He claims that while energy motivates, charisma can uniquely inspire. Furthermore, he states that charisma is hard to find, near impossible to measure, and even more difficult to imitate or duplicate. However, a charismatic leader will have a team behind them, that will enjoy putting forth their best efforts.<\/p>\n
<\/span>Who Should\/Shouldn’t Read <\/strong>Start With Why<\/span><\/h2>\nStart With Why is an excellent source of information and advice for anyone who finds themselves in a leadership position in life. Managers, owners, and those in the process of creating a business can all benefit from reading this book.<\/p>\n
It gives a wonderful insight into how you can become a better leader, and inspire your staff to become better employees. Similarly, any general worker can benefit from the work ethic presented in this book.<\/p>\n
Folks who are uninterested in the topic of business or the workplace, may not find enjoyment out of this book. Similarly, people who have no intention of utilizing the lessons may find the information in this book redundant.<\/p>\n