Jab, Jab, Jab, Right Hook Summary: Garyvee’s Best Book?

Garyvee is a polarizing guy. Love him or hate him, there is no in-between. He is both an inspirational speaker and a down-to-earth guy at the same time. There aren’t many who haven’t heard of Gary V, even outside of the marketing space. Jab, Jab, Jab, Right Hook is nothing new to a Gary Vaynerchuk fan but solidifies the ideas he talks about in his other books and interviews, you must first give a large amount, and ask a little in return.

Jab, Jab, Jab, Right Hook Summary

In Jab, Jab, Jab, Right Hook Garyvee recalls a story in one of his interviews about closing a single client. This client wasn’t huge, and would not be a game-changing addition to the firm, but they were struggling to close him. He had been approached before with different pricing offers, delivery times, and tailored service.

Jab, Jab, Jab, Right Hook Summary - Gary Vaynerchuk

Nothing seemed to work, even from competitors. One of Gary’s staff noticed on social media that the prospect loved a particular player from a certain sports team. Gary got a signed t-shirt from that player and shipped it to the prospect’s house. The rest can be left to your imagination – it is very evident what happened, and the documentation of that story won more hearts than the cost of that signed jersey.

Jab, Jab, Jab, Right Hook (herein Jab) is a story about Gary’s experience in the marketing and social branding space that you must first create content before trying to ask your viewers or visitors to become customers and clients. Here are the top three lessons from the book.

Best ideas from Jab, Jab, Jab, Right Hook summarized

No Social Media? It’s Over.

Before going into these points, it is good to explain that this book was written in 2013. The concepts are still viable and useful, but the platforms may change in the future. This first point kind of speaks for itself, if you are not on social media and identifying content and platforms, you will lose. Currently, there are more phones in the U.S than people, and more than 70% of them are on social media platforms.

While some books may explain that conquering one platform is necessary to move to the next, Gary takes an early adopter approach to all media. A great example he gives in this book was Snapchat. At the time, the criticism for Snapchat was that it was largely used by young teenagers to send short text messages with pictures. when Snapchat came out with ads, Gary was one of the first big players to jump in.

When someone would ask ‘what are fifteen-year-olds gonna buy from you?” he answered, “everyone will be on here of all ages”. Gary also says, in a very rudimentary way, that even middle-aged masculine men text to heart and kiss emojis, painting the picture that everyone out here, regardless of age, is on social media.

To give a more recent example, Gary was one of the first to jump into NFTs and the metaverse. the switch to “Web 3.0” will be one of his focuses, and he may make a book about it at some point.

Give, Give, Give, Close

No one wants to be sold, but everyone wants to buy. Humans have a consumer mindset, we want to trade our resources for things that we need, mainly your time and your money. Why would you want to pay for a product or service that doesn’t even engage your time and attention, to begin with? In this informed age, everyone is intelligent to scams, frauds, and the honeyed words of salespersons. There is a unique shift here, the brands that will win give ten or even twenty times more than their perceived value.

This does not mean establishing a quid-pro-quo to every transaction and sending everyone a signed jersey – this can come in the way of content. The headline here explains the title of the book: Jab, Jab, Jab, Right Hook is a fighting sequence, where you test your opponent’s defenses three times before finding their weak spot, and going in for the hook, which is a finishing strike.

Although this is a rather aggressive idiom to a more generous message, always give before you get. If you are selling a service, such as a diet plan, always provide free content for your viewer base. provide nutritional tips, general weight loss plan, challenges, and accountability tips before asking for a small investment in your customized consultations. At that point, the user has been consuming your content and will be hooked on its results.

Instagram: The Media Hub

In a famous Gary V quote “Content is king, context is god” he explains the secret to content with three tips, it cannot be bothersome or invasive, it must provide value without asking anything in return, and it must make sense within the platform that it’s on. I

n 2013 when this was written, Facebook was still extremely popular, with Instagram on a hot rise from its inception in 2008. Although now Instagram contends with TikTok for the rising start category, it is still a platform where posts and videos speak volumes to everyone of all ages. Both organic and paid marketing yields a good return here.

Instagram has hundreds of millions of users and is extremely easy to use. Twitter, for example, is a platform for opinions. It is about sparking debate and posting trending things to further fuel the fire. Facebook is seen more as sharing photo albums and creating groups about topics.

But Instagram was made for promotion. There is a reason why other platforms seem to have their niche, yet Instagram attracts influencers. Everyone on Instagram aims for or at least has thought about, having an influential page and monetizing it.

With the ability to tag different brands, edit your photos and videos, and amass a following around the same interest, all with a post and a trending hashtag, Instagram is still a heavy hitter for personal brands.

Jab, Jab, Jab, Right Hook Review: should you read the complete book?

If you were so determined, you could watch Gary on YouTube for over 100 hours and learn everything he is saying. And that is the beauty of his message. Everything he says is free, but for convenience sake, his fans would rather purchase a book for a minimal amount to get right into the crux of the content. Using this concept as an example, this book can be recommended to anyone that is trying to build a business or personal brand, of all ages.


This book contains a wealth of information and examples on how to increase your brand awareness and how to properly make posts and write copy. The secret to writing a winning Facebook ad, how that algorithm works, how many tweets to post, and how popular brands build their following are just some of the secrets Vaynerchuk has for you. Get your copy today of Jab, Jab, Jab, Right Hook, or risk falling behind!

Marilyn Nissen
Written by Marilyn Nissen

Marilyn Nissen is the founder of BestSellerSummary.com, a highly reputable book summary and reviews website. With over a decade of experience in summarizing and reviewing books, Marilyn is a trusted authority in the book industry.