Summary Of Blink: The Power of Thinking Without Thinking – Malcolm Gladwell’s Famous Best-seller

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell is a book about the intuitive or snaps judgments of the many ways humans think. Malcolm Gladwell, the author Blink, argues that the situation has some urgency for blink thinking to work.

This is because blink thinking can be practical when under pressure or rushed. It allows people to make quick decisions without overthinking them. In a time of crisis, situations, where one would want to weigh all his options carefully, do not come up often compared to everyday situations that need different considerations before making a decision.

Sometimes just saying ‘yes’ or ‘no’ is all that one needs considering how life-changing some things like significant purchases can be (e.g., buying a house or a car).

Summary Of Blink: The Power of Thinking Without Thinking

The Blink phenomenon is a way of thinking that we all have where we make snap judgments about people or situations, which are often correct. Gladwell argues that Blink is not always an optimal way of thinking, but it’s simply how our brains work.

Blink Summary - The Power Of Thinking Without Thinking - Malcolm Gladwell

This book suggests that the less time we have to think – Blink – the better we make decisions. In other words, we come to conclusions and make accurate decisions based on very little information, and it’s actually for the best!

This has been shown through various experiments with judges and art buyers: regardless of whether or not judges had time to deliberate (think) before deciding awards and whether the contestant was an established artist. The judge’s decision was more accurate when they decided in under ten seconds.

The same goes for art buyers who come to a quick decision on whether or not they like artwork and, based on that, how much to bid but only when given enough information about the price previously paid for similar work by other artists.

Six factors need to be in place for blink thinking to take effect: urgency (do you have time?), clarity (is it obvious?), relationships (how is this person/thing connected with what I know?), emotions (are my feelings strong?), norms (is this normal?)

Main Ideas From The Blink Book

There are two types of Blink: Thin-slicing and The Warren Harding Error. These types of Blink both involve making snap judgments about people or situations, but they differ in terms of accuracy and cognition speed.

The Blink Phenomenon has been demonstrated through numerous experiments on subjects from college kids to chess masters and beyond, and Gladwell cites these experiments frequently throughout the book. Blink is about making snap judgments. Blink makes its readers aware of the Blink Phenomenon so they can harness this power to use Blink in their own lives. Blink does not, however, provide explicit instructions on how one might do so.

Blink is set up as a memoir of sorts. It follows Malcolm Gladwell throughout his life and career, leading up to its creation. The reader can see how his experiences and research all help contribute to this book and why he chose these topics, in particular, to write about.

Four key ideas come out from this: firstly, snap decisions can be very effective; secondly, intuition isn’t always accurate or correct; thirdly, we should treat snap judgments as an explanation for something rather than as a cause of it; and lastly that there are two sides to our brains-one side makes us more careful and deliberate while the other is quick and intuitive.

This book emphasizes that people shouldn’t be afraid of being criticized for being too quick to judge something or someone. There are some cases where accuracy overshadows creativity; the best way to go about things is to know when to think before speaking/acting.

Who Should Read Vs. Who Shouldn’t Read Blink?

This book should be read by anyone who wants to learn more about why people think, act, and respond in specific ways when they feel certain feelings or emotions. It draws on many different examples from Malcolm Gladwell’s own life and the personal experiences of others he has talked to for research purposes.

Review Of Blink

The book is handy for anyone who wants to think about the benefits or consequences of being quick to judge or make decisions. People might find it interesting because it teaches them how they are not alone in making snap judgments and can be more understanding about their thoughts and others’.

Readers should get the primary takeaway after reading this book: snap decisions aren’t always correct but can be very useful on anything that requires creativity rather than thoughtfulness. However, people shouldn’t make snap judgments about subjects like science, where accuracy is vital.

Blink is a book by Malcolm Gladwell that discusses the power of thinking without thinking. The book is split into two parts. The first part covers the Blink Phenomenon, which is that we can make snap judgments about people or situations that are often accurate. The second part of the book covers how to improve our ability to make sound snap judgments.

Should I Read The Complete Book, Blink?

The book is exciting and provides valuable information, but it can be dense at times. If you’re looking for a book that will teach you how to make better snap judgments, then Blink is worth reading. If you’re not interested in that topic, or if you find the dense writing challenging to follow, then you may want to give Blink a pass. If you’re interested in psychology and want to learn more about the Blink phenomenon, you should read the complete book. If you’re not interested in psychology or Blink, you can skip it. Please read the full Blink book summary below to decide for yourself.


Blink: The Power of Thinking Without Thinking is a must-read for anyone interested in the human psyche. Blink teaches us to think and when and why we should stop overthinking and go with our gut instinct. Blink can help you better understand your clients by first understanding yourself, which will lead to more sales success in any industry!

We highly recommend Blink to learn how everyone thinks without realizing it. Blink will cause you to question everything and change how you look at marketing forever. Blink is a must-read for anyone interested in the human psyche.

Blink teaches us to think and when and why we should stop overthinking and go with our gut instinct. Blink can help you better understand your customers by first understanding yourself, which will lead to more deals success in any industry!

Marilyn Nissen
Written by Marilyn Nissen

Marilyn Nissen is the founder of, a highly reputable book summary and reviews website. With over a decade of experience in summarizing and reviewing books, Marilyn is a trusted authority in the book industry.